{"id":721,"date":"2025-02-03T19:00:08","date_gmt":"2025-02-03T12:00:08","guid":{"rendered":"https:\/\/matamko.com\/?p=721"},"modified":"2025-02-26T09:48:59","modified_gmt":"2025-02-26T02:48:59","slug":"can-i-get-a-side-of-marketing-with-that-what-fb-businesses-in-saigon-get-wrong","status":"publish","type":"post","link":"https:\/\/matamko.com\/vi\/can-i-get-a-side-of-marketing-with-that-what-fb-businesses-in-saigon-get-wrong\/","title":{"rendered":"Can I Get a Side of Marketing with That?” \u2013 What F&B Businesses in Saigon Get Wrong"},"content":{"rendered":"[Vietnamese below]\nGreat food is the heart of any restaurant, but it\u2019s not the only ingredient for success. Many F&B businesses focus so much on perfecting their dishes that they forget the importance of branding and marketing. The result? Empty tables despite rave-worthy food. Let\u2019s look at what might be going wrong and, more importantly, how to fix it.
\n<\/p>\n

\"\"The Common Branding Blunders<\/strong><\/h3>\n
    \n
  1. \n

    No Online Presence<\/strong>
    Imagine this: A potential customer hears about your restaurant and decides to check it out. What do they do? Google it. If they can\u2019t find your business on Google, Facebook, or Instagram, they\u2019ll quickly move on to a competitor who\u2019s easier to locate. In today\u2019s digital age, not having an online presence is like turning off your restaurant\u2019s lights.<\/p>\n<\/li>\n

  2. \n

    Unappetizing Visuals<\/strong>
    A picture is worth a thousand bites\u2014or at least it should be. Posting blurry photos or unflattering angles of your dishes can send potential diners running for the hills. Good food photography isn\u2019t optional; it\u2019s your first chance to make mouths water.<\/p>\n<\/li>\n

  3. \n

    Post-and-Forget Syndrome<\/strong>
    Posting on social media once in a blue moon and expecting customers to flood in is like whispering in a noisy room\u2014you won\u2019t be heard. Consistent, engaging content is what keeps your audience hooked and coming back for more.<\/p>\n<\/li>\n<\/ol>\n

    Fixing the Branding Blind Spot<\/strong><\/h3>\n
      \n
    1. \n

      Create a Strong Online Presence<\/strong>
      Your online platforms are your digital storefronts. Build a professional website, maintain active social media accounts, and make sure your business is listed on Google Maps. Ensure your contact information, menu, and opening hours are easy to find.<\/p>\n<\/li>\n

    2. \n

      Invest in Quality Content<\/strong>
      Hire a food photographer or learn the basics of taking drool-worthy photos. Your visuals should highlight the texture, color, and plating of your dishes. And don\u2019t stop at photos\u2014use videos, stories, and reels to showcase behind-the-scenes action or customer testimonials.<\/p>\n<\/li>\n

    3. \n

      Engage Your Audience<\/strong>
      Social media isn\u2019t just for posting; it\u2019s for conversations. Reply to comments, run polls, and ask for feedback. Show your personality and connect with your followers\u2014it\u2019s what builds loyalty.<\/p>\n<\/li>\n

    4. \n

      Brand Beyond the Plate<\/strong>
      Your logo, menu design, and interior aesthetics are all part of your branding. They should reflect the vibe of your restaurant and appeal to your target audience. Create a cohesive identity that sticks in people\u2019s minds.<\/p>\n<\/li>\n<\/ol>\n

      \n

      Marketing is Just as Important as the Menu<\/strong><\/h3>\n

      Great food is your foundation, but branding and marketing are the walls and roof that complete your restaurant\u2019s structure. A balanced approach that prioritizes both will help you attract customers, build loyalty, and grow your business.<\/p>\n

      So, take a step back and look at your F&B business beyond the kitchen. Is your branding as strong as your recipes? If not, it\u2019s time to get cooking on your marketing strategy.<\/p>\n

      Need Help? Let Matamko Take the Lead<\/strong>
      Struggling to find the perfect recipe for branding success? Matamko specializes in helping F&B businesses like yours thrive. From creating compelling visuals to building a strong online presence, we\u2019ve got the tools to make your restaurant irresistible. Contact us today and let\u2019s turn your brand into the talk of the town!<\/p>\n

      \n

      Vietnamese<\/strong><\/p>\n

      “C\u00f3 th\u1ec3 th\u00eam m\u1ed9t ph\u1ea7n marketing v\u00e0o \u0111\u00f3 kh\u00f4ng?” – Nh\u1eefng Sai L\u1ea7m C\u00e1c Doanh Nghi\u1ec7p F&B \u1edf S\u00e0i G\u00f2n Th\u01b0\u1eddng M\u1eafc Ph\u1ea3i<\/strong>
      \nM\u00f3n \u0103n tuy\u1ec7t v\u1eddi l\u00e0 tr\u00e1i tim c\u1ee7a b\u1ea5t k\u1ef3 nh\u00e0 h\u00e0ng n\u00e0o, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 duy nh\u1ea5t quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng. R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p F&B qu\u00e1 ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c ho\u00e0n thi\u1ec7n m\u00f3n \u0103n m\u00e0 qu\u00ean \u0111i t\u1ea7m quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 marketing. K\u1ebft qu\u1ea3 l\u00e0 g\u00ec? B\u00e0n \u0103n tr\u1ed1ng tr\u1ea3i m\u1eb7c d\u00f9 m\u00f3n \u0103n th\u00ec tuy\u1ec7t v\u1eddi. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u xem \u0111\u00e2u l\u00e0 v\u1ea5n \u0111\u1ec1 v\u00e0, quan tr\u1ecdng h\u01a1n, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u1eafc ph\u1ee5c.<\/p>\n

      Nh\u1eefng Sai L\u1ea7m Th\u01b0\u1eddng G\u1eb7p V\u1ec1 Th\u01b0\u01a1ng Hi\u1ec7u
      \nKh\u00f4ng C\u00f3 S\u1ef1 Hi\u1ec7n Di\u1ec7n online
      \nH\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng th\u1ebf n\u00e0y: M\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nghe n\u00f3i v\u1ec1 nh\u00e0 h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 quy\u1ebft \u0111\u1ecbnh t\u00ecm hi\u1ec3u. H\u1ecd l\u00e0m g\u00ec? Google n\u00f3. N\u1ebfu h\u1ecd kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u00ean Google, Facebook ho\u1eb7c Instagram, h\u1ecd s\u1ebd nhanh ch\u00f3ng chuy\u1ec3n sang \u0111\u1ed1i th\u1ee7 d\u1ec5 t\u00ecm h\u01a1n. Trong th\u1eddi \u0111\u1ea1i s\u1ed1 ng\u00e0y nay, kh\u00f4ng c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n online gi\u1ed1ng nh\u01b0 vi\u1ec7c t\u1eaft \u0111\u00e8n nh\u00e0 h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

      H\u00ecnh \u1ea2nh Kh\u00f4ng H\u1ea5p D\u1eabn
      \nM\u1ed9t b\u1ee9c \u1ea3nh \u0111\u00e1ng gi\u00e1 ngh\u00ecn l\u1eddi n\u00f3i \u2013 ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 n\u00f3 ph\u1ea3i nh\u01b0 v\u1eady. \u0110\u0103ng t\u1ea3i nh\u1eefng b\u1ee9c \u1ea3nh m\u1edd ho\u1eb7c g\u00f3c ch\u1ee5p kh\u00f4ng \u0111\u1eb9p c\u1ee7a m\u00f3n \u0103n c\u00f3 th\u1ec3 khi\u1ebfn th\u1ef1c kh\u00e1ch ti\u1ec1m n\u0103ng quay l\u01b0ng. Ch\u1ee5p \u1ea3nh m\u00f3n \u0103n \u0111\u1eb9p kh\u00f4ng ph\u1ea3i l\u00e0 t\u00f9y ch\u1ecdn, m\u00e0 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ea7u ti\u00ean \u0111\u1ec3 l\u00e0m th\u1ef1c kh\u00e1ch ph\u1ea3i xu\u00fdt xoa.<\/p>\n

      B\u1ec7nh H\u1ed9i Ch\u1ee9ng “\u0110\u0103ng R\u1ed3i Qu\u00ean”
      \n\u0110\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i m\u1ed9t l\u1ea7n th\u1ec9nh tho\u1ea3ng v\u00e0 mong \u0111\u1ee3i kh\u00e1ch h\u00e0ng \u00f9n \u00f9n k\u00e9o \u0111\u1ebfn gi\u1ed1ng nh\u01b0 th\u00ec th\u1ea7m trong m\u1ed9t c\u0103n ph\u00f2ng \u1ed3n \u00e0o \u2013 b\u1ea1n s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c nghe th\u1ea5y. N\u1ed9i dung \u0111\u1ec1u \u0111\u1eb7n v\u00e0 h\u1ea5p d\u1eabn l\u00e0 \u0111i\u1ec1u gi\u1eef cho kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n lu\u00f4n g\u1eafn b\u00f3 v\u00e0 quay l\u1ea1i nhi\u1ec1u l\u1ea7n.<\/p>\n

      C\u00e1ch Kh\u1eafc Ph\u1ee5c S\u1ef1 M\u00f9 Qu\u00e1ng V\u1ec1 Th\u01b0\u01a1ng Hi\u1ec7u
      \nX\u00e2y D\u1ef1ng S\u1ef1 Hi\u1ec7n Di\u1ec7n Online M\u1ea1nh M\u1ebd
      \nC\u00e1c n\u1ec1n t\u1ea3ng online c\u1ee7a b\u1ea1n ch\u00ednh l\u00e0 c\u1eeda h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1. X\u00e2y d\u1ef1ng m\u1ed9t website chuy\u00ean nghi\u1ec7p, duy tr\u00ec c\u00e1c t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i n\u0103ng \u0111\u1ed9ng v\u00e0 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea tr\u00ean Google Maps. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng th\u00f4ng tin li\u00ean h\u1ec7, th\u1ef1c \u0111\u01a1n v\u00e0 gi\u1edd m\u1edf c\u1eeda d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y.<\/p>\n

      \u0110\u1ea7u T\u01b0 V\u00e0o N\u1ed9i Dung Ch\u1ea5t L\u01b0\u1ee3ng
      \nThu\u00ea m\u1ed9t nhi\u1ebfp \u1ea3nh gia chuy\u00ean nghi\u1ec7p ho\u1eb7c h\u1ecdc c\u00e1c k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n \u0111\u1ec3 ch\u1ee5p nh\u1eefng b\u1ee9c \u1ea3nh h\u1ea5p d\u1eabn. H\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n n\u00ean l\u00e0m n\u1ed5i b\u1eadt k\u1ebft c\u1ea5u, m\u00e0u s\u1eafc v\u00e0 c\u00e1ch tr\u00ecnh b\u00e0y c\u1ee7a m\u00f3n \u0103n. V\u00e0 \u0111\u1eebng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf nh\u1eefng b\u1ee9c \u1ea3nh \u2013 h\u00e3y s\u1eed d\u1ee5ng video, stories, v\u00e0 reels \u0111\u1ec3 gi\u1edbi thi\u1ec7u nh\u1eefng ho\u1ea1t \u0111\u1ed9ng h\u1eadu tr\u01b0\u1eddng ho\u1eb7c ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

      T\u01b0\u01a1ng T\u00e1c V\u1edbi Kh\u00e1ch H\u00e0ng
      \nM\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 \u0111\u1ec3 \u0111\u0103ng t\u1ea3i; m\u00e0 l\u00e0 \u0111\u1ec3 t\u1ea1o ra c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n. H\u00e3y tr\u1ea3 l\u1eddi b\u00ecnh lu\u1eadn, th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t v\u00e0 xin \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i. H\u00e3y th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh v\u00e0 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n \u2013 \u0111\u00f3 l\u00e0 c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 trung th\u00e0nh.<\/p>\n

      Th\u01b0\u01a1ng Hi\u1ec7u Kh\u00f4ng Ch\u1ec9 C\u00f3 M\u00f3n \u0102n
      \nLogo, thi\u1ebft k\u1ebf th\u1ef1c \u0111\u01a1n v\u00e0 phong c\u00e1ch n\u1ed9i th\u1ea5t \u0111\u1ec1u l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ch\u00fang n\u00ean ph\u1ea3n \u00e1nh kh\u00f4ng kh\u00ed c\u1ee7a nh\u00e0 h\u00e0ng v\u00e0 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. T\u1ea1o n\u00ean m\u1ed9t b\u1ea3n s\u1eafc \u0111\u1ed3ng nh\u1ea5t s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng ghi nh\u1edb trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n

      Marketing Quan Tr\u1ecdng Kh\u00f4ng K\u00e9m M\u00f3n \u0102n
      \nM\u00f3n \u0103n ngon l\u00e0 n\u1ec1n t\u1ea3ng, nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 marketing ch\u00ednh l\u00e0 c\u00e1c b\u1ee9c t\u01b0\u1eddng v\u00e0 m\u00e1i nh\u00e0 ho\u00e0n thi\u1ec7n c\u1ea5u tr\u00fac cho nh\u00e0 h\u00e0ng c\u1ee7a b\u1ea1n. M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p c\u00e2n b\u1eb1ng gi\u1eefa c\u1ea3 hai s\u1ebd gi\u00fap b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p.<\/p>\n

      V\u1eady h\u00e3y nh\u00ecn nh\u1eadn l\u1ea1i doanh nghi\u1ec7p F&B c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch t\u1ed5ng th\u1ec3. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 m\u1ea1nh m\u1ebd nh\u01b0 m\u00f3n \u0103n c\u1ee7a b\u1ea1n kh\u00f4ng? N\u1ebfu ch\u01b0a, \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho m\u00ecnh.<\/p>\n

      C\u1ea7n Gi\u00fap \u0110\u1ee1? H\u00e3y \u0110\u1ec3 Matamko D\u1eabn L\u1ed1i
      \nB\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u00ecm ra c\u00f4ng th\u1ee9c ho\u00e0n h\u1ea3o cho th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u? Matamko chuy\u00ean gi\u00fap c\u00e1c doanh nghi\u1ec7p F&B nh\u01b0 b\u1ea1n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. T\u1eeb vi\u1ec7c t\u1ea1o ra h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn \u0111\u1ebfn x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n online v\u1eefng ch\u1eafc, ch\u00fang t\u00f4i c\u00f3 \u0111\u1ee7 c\u00f4ng c\u1ee5 \u0111\u1ec3 bi\u1ebfn nh\u00e0 h\u00e0ng c\u1ee7a b\u1ea1n tr\u1edf n\u00ean kh\u00f4ng th\u1ec3 c\u01b0\u1ee1ng l\u1ea1i. Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i ngay h\u00f4m nay v\u00e0 h\u00e3y \u0111\u1ec3 ch\u00fang t\u00f4i bi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00e0nh ch\u1ee7 \u0111\u1ec1 b\u00e0n t\u00e1n c\u1ee7a c\u1ea3 th\u00e0nh ph\u1ed1!<\/p>\n","protected":false},"excerpt":{"rendered":"

      [Vietnamese below] Great food is the heart of any restaurant, but it\u2019s not the only ingredient for success. Many F&B businesses focus so much on perfecting their dishes that they…<\/p>\n","protected":false},"author":1,"featured_media":737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-721","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-spotlight"},"jetpack_featured_media_url":"https:\/\/matamko.com\/wp-content\/uploads\/2025\/02\/blog_post03.jpg","_links":{"self":[{"href":"https:\/\/matamko.com\/vi\/wp-json\/wp\/v2\/posts\/721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matamko.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/matamko.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/matamko.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matamko.com\/vi\/wp-json\/wp\/v2\/comments?post=721"}],"version-history":[{"count":4,"href":"https:\/\/matamko.com\/vi\/wp-json\/wp\/v2\/posts\/721\/revisions"}],"predecessor-version":[{"id":804,"href":"https:\/\/matamko.com\/vi\/wp-json\/wp\/v2\/posts\/721\/revisions\/804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matamko.com\/vi\/wp-json\/wp\/v2\/media\/737"}],"wp:attachment":[{"href":"https:\/\/matamko.com\/vi\/wp-json\/wp\/v2\/media?parent=721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/matamko.com\/vi\/wp-json\/wp\/v2\/categories?post=721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/matamko.com\/vi\/wp-json\/wp\/v2\/tags?post=721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}