Ho Chi Minh City’s middle-class diners appreciate a mix of international and local flavors. Successful F&B businesses incorporate Vietnamese elements into their offerings—think banh mi-inspired sliders or pho-flavored broth for ramen. Creating affordable set menus with flexible options can also cater to family dining and group outings.
Here’s how F&B businesses can meet their tastes:
1. Infuse Vietnamese Elements
Take inspiration from local classics. Imagine banh mi-inspired sliders, pho-flavored ramen broth, or dishes incorporating nuoc cham dipping sauce. These creative twists resonate with diners’ love for familiarity and adventure.
2. Offer Affordable Set Menus
Cater to families and groups with flexible combos, such as mix-and-match appetizers, mains, and drinks. This makes dining economical and versatile.
3. Highlight Fusion Cuisine
Blend global and Vietnamese flavors to attract diners looking for unique culinary experiences. Think Japanese sushi rolls with a hint of spicy mayo reminiscent of Vietnamese street food or Western-style burgers topped with pickled vegetables.
4. Emphasize Family Dining
Middle-class families often dine together. Create menus that cater to all ages, with kid-friendly options and larger sharing platters for group outings.
5. Promote Special Experiences
Organize themed nights featuring Vietnamese-inspired fusion dishes or seasonal specials to attract adventurous foodies.
Conclusion:
By incorporating Vietnamese flavors into international cuisine, offering set menus, and curating family-friendly options, F&B businesses in Ho Chi Minh City can win the hearts (and stomachs) of middle-class diners.
English 
Vietnamese