Entering Vietnam's F&B Scene
Unlock Your Business Potential In Vietnam
Vietnam boasts one of the most vibrant and rapidly evolving F&B industries in Southeast Asia. With a young population, rising middle-class income, and a growing appetite for diverse cuisines, the market is teeming with opportunities for local and international brands. The bustling street food culture, coupled with an increasing demand for modern dining experiences, creates a unique blend of traditional and contemporary preferences.
Whether you aim to open a restaurant, café, or quick-service concept, understanding consumer behavior, trends, and competition is critical. Our team provides a comprehensive analysis of Vietnam’s F&B landscape, equipping you with insights to make informed business decisions.
Vietnam’s Market Potential for F&B Brands
Vietnam is not just a hotspot for tourism but also a rapidly emerging market for F&B investments. The country’s young, urban population is eager to explore new dining experiences, offering a significant opportunity for innovative concepts
Increased demand for organic and wellness-focused menus.
Fusion Cuisine
Dishes that blend international and Vietnamese flavors are highly appealing
Café Culture
The coffee scene in Vietnam is thriving, from local brews to global franchises
Delivery and Cloud Kitchens
Online food delivery has surged, driven by tech-savvy consumers.
Tailored Services for F&B Businesses
At Matamko, we understand the unique challenges of running an F&B business. From concept creation to execution, our specialized services are designed to bring your vision to life and ensure long-term success. Here’s how we help:
Business Setup & Licensing
We guide you through the essential steps of starting your F&B business in Vietnam or Singapore, including securing licenses, permits, and meeting compliance requirements.
Influencer KOL & Collaboration
Partnering with food bloggers and influencers can give your brand the visibility it needs. We connect you with the right voices in the F&B industry to create buzz and attract customers.
Menu Design & Engineering
Our team creates visually appealing and strategically designed menus that enhance customer experience, promote your best offerings, and maximize profitability.
Social Media Marketing for F&B
We design and execute social media campaigns tailored to food lovers, focusing on mouthwatering visuals, compelling storytelling, and engagement with your target audience.
Branding and Concept Development
From logo design to interior themes, we help craft a brand identity that captures your restaurant’s essence and resonates with diners
Localization Strategies
Tailor your offerings to the local market with our expertise in flavor adaptation, menu customization, and culturally sensitive branding strategies.
Marketing Campaigns for Launch Events
A strong opening is vital for creating a lasting impression. We organize and promote launch events that generate excitement and draw foot traffic to your establishment.
Influencer-Driven Reviews and Tastings
Let us arrange exclusive tastings with trusted food critics and influencers to build credibility and buzz for your brand.
Highlighting Unique Services
We go beyond the basics to offer specialized F&B-focused services like influencer-driven menu reviews, data-backed menu engineering, and bespoke branding concepts. Our expertise ensures that your business thrives in the competitive food and beverage landscape
Delivering Success Across Industries
We’ve helped brands like Reika, Midnight Express, and more achieve their goals through strategic marketing and branding
Developed marketing campaigns and engineered a menu that fuses Japanese and Thai cuisine. Currently re-branding their marketing for their new location
Conceptualized branding and marketing for a 24-hour coffee shop catering to urban lifestyles. Renovation was done concurrently with their branding and lifestyle photo shoot with models
Supported menu adaptation and influencer collaborations for a pizza and pasta Cloud Kitchen delivery service, with photo shoots and viral video marketing
Crafted a unique branding and viral video strategy for this German / Japanese fusion cuisine in District 1, Ho Chi Minh City
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